Hivemyne Seattle Startup

Maybe it’s fate that David Wachter, who is the founder of Seattle startup Hivemyne, wanted to be a meteorologist when he was a kid. “I was obsessed with weather,” admits Wachter. “I scoured the library for books about how weather worked.” These days, he forecasts a different kind of weather: the mood of the Internet.

Hivemyne makes sense of social media chatter. How do people feel about current events? What do people think of topics or products? Lots of companies collect data, but few look at the bigger picture. Wachter says, “I hope that collaboration and discussion will arise, but that’s not always the case. We strive to bring all the pieces together… [We] take data and bring it to life by putting a context around it.”

You can look at raw info all you want, but without the human touch, it’s just a bunch of numbers. The connection between companies, products, and customers is lost. Hivemyne bridges that gap and “get answers out to people.” Boeing and Microsoft are just a few of the companies who use Hivemyne.

Wachter knows firsthand how overwhelming the Internet can be. Between balancing social media, a start-up, and a family, “I’m not sure sanity is even an option,” he says. He’s helped by Hivemyne’s membership in thinkspace, a community of entrepreneurs that helps start-ups “learn to ride the wave instead of fight it.”

Those words describe perfectly what Hivemyne does. They make clarity out of chaos. Their name explains it all. A “hive” is a storehouse of honey, delicious information “mined” for meaning. So why is “mine” spelled with a “y” instead of an “i”? Simple. The info is “yours.” Hivemyne is part of Web 3.0, where every Tweet can change the world. Even an “LOL” matters.

This is a guest post from our friends at Salty Waffle Social Media Classes.

If a potential employer searched for you online what would they find? Would it help you get a job, or hurt your chances?

Social media touches nearly every part of our modern lives. Getting a job is no different; in fact over 80% of employers use a social media site somewhere in their recruiting process.

Whether you plan to use social media to find a job from square one or are already somewhere in the recruiting process, you will want to become the most noticeable (for the right reasons) and hireable candidate.

We’ve put out a little bit from our new class on ‘Building a Killer Social Resume’, check out this article from earlier on places to be besides LinkedIn, and Part 1 too! If this wets your appetite for shoring up what you’re putting out there on a professional level, talk to us about getting into a class, they’re a ton of fun!
Social Media Resume

Social Media AccountabilityThis is a guest post from our social media friends at Salty Waffle.

Have you ever struggled with doing something that you set your mind to do? Said to yourself today is the day to start on a lifestyle change, then tomorrow you are back to the old ways? Perhaps you set a goal to have a daily quiet time, go on a certain diet, or work out 3 times a week. I choose these examples because they are reoccurring goals I tend to say I will do… but that never fully happens. Whatever it may be, we always say we want to do things to change, but something gets in the way – busy schedules, laziness, lack of motivation, something. Two social media solutions are Twitter and Foursquare.

1) Twitter: Twitter is a great place to gain accountability. By publicly tweeting about what it is you are trying to accomplish, and the process you take in getting there, you can gain followers who will encourage you along the way. This can be loved ones, friends, or strangers. Specifically, if you have a mentor or fellow community members you would like to be accountable with on a certain topic, the two of you can utilize twitter for daily check ins. New York Times media reporter Brian Stelter used this method of accountability to lose 75 pounds.

2) Foursquare: For accountability that includes a certain location, Foursquare is the answer. If you’re struggling with working out and will be going to a certain gym each time, you can check-in there and have your network hold you accountable.

This is a guest blog post from our friends at Salty Waffle Social Media Class.
If you’ve been trying to get around to implementing a Facebook strategy for your business, but never got around to it, these facts might help push you over the edge. Dive in! These facts show how important Facebook and a good social media strategy are, as well as a look at just how valuable a fan is in real dollars.
I don’ always use Facebook, but when I do, I always make money.

Facebook Facts For Businesses To Consider:
  1. There are over 200,000,000 Blogs
  2. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  3. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  4. 34% of bloggers post opinions about products & brands. Do you like what they are saying about your brand? You better.
  5. People care more about how their social graph ranks products and services  than how Google ranks them
  6. 78% of consumers trust peer recommendations
  7. Only 14% trust advertisements
  8. 60 millions status updates happen on Facebook daily
  9. We no longer search for the news, the news finds us.
  10. We will no longer search for products and services, they will find us via social media
  11. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  12. The ROI of social media is that your business will still exist in 5 years
(Courtesy of socialnomics)
I’m still not convinced, can Facebook really help my business? As in, make me more money?
Study, courtesy of, click for more.


Homeless People Use Social Media

This is a guest post from our friends at Salty Waffle.

CNN had a story on how homeless people are using social media to find community, food, and shelter. How amazing. Twitter is the main source of finding food shelters and housing for people online. Likewise, AnnMarie Walsh, a woman previously homeless began tweeting to conquer her fears and loneliness attributed to living on the street. This is powerful tool for connection. For this woman, just knowing people were reading her tweet and responding was enough to encourage her. A new website, We Are Visible, has been created to connect homeless people and create an online community. The website serves to empower homeless people by connecting them to tell their own stories. If you are like me, you might wonder how are people living on the streets going online enough to utilize social media? Kara Finnstrom, covered the story and stated that many people have their phones before going homeless and make them a priority. In addition public sources like libraries are being used. Check out the story here and see the video here.

To learn how to utilize social media to make an impact on your community check out Salty Waffle’s social media classes.

This is a guest blog post from our friends over at Salty Waffle. Written by Mitchell Cuevas.

who deleted me on facebook, facebook unfriend notificationI am warning you, what I am about to teach you may give you information you think you want to know, but actually don’t. While there are all sorts of scams out there promising to tell you who is visiting your Facebook the most and other bogus apps like that, this is a little different, mostly in that it actually works.

You will never be able to tell who is looking at your Facebook, it’s just impossible, but with the use of some scripts and simple add-ons you can monitor your own friend list to detect changes. This allows you to know when a person is no longer in your list of friends. The reason for that could be one of many, not just that they hate you and deleted you.

They may have…

  • Deactivated their account
  • Been removed by you
  • Have blocked you completely
  • Or…they actually did delete you as a friend.

So, if you are prepared to know when one of these changes happen, here is how to get set up in each of the major browsers. Be careful though, it may leave you with more questions than answers. I found that I wanted to know whether or not they actually deleted me, just deactivated their account, or blocked me. Then I started wondering what I could have done wrong…it could lead to a vicious circle so just be ready!

  1. Google Chrome: My browser of choice and the best for just so many reasons has it’s own little extension available in the gallery for a painless install. You can find that extension here, it has worked perfectly for me for the last two weeks.
  2. Internet Explorer: If you are using IE and aren’t forced to, I’d really consider a new browser. If you want to know why, email me personally at and I’ll convince you why you shouldn’t be using it. Anyway, in the case that you love it or can’t change, there is a script that runs a Friend Checker for Facebook using a Greasemonkey add-on. (Don’t worry if you don’t know what that means.) Just go here first and install that package, then go here and install this onesecond. The order is important!
  3. Firefox: Firefox is another great browser and works by using a Greasemonkey add-on in combination with a script. To install the friend checker install the Greasemonkey package first and then go here to install the script. Like IE, make sure you do it in that order.
  4. Safari: Now if you are one of my dear friends unfortunate enough to be stuck on a mac and for some reason love Safari (jk, my apologies), I got something for you too. Install this kit here to allow scripts and then install the script from here. If it doesn’t work, just wait. :)

With that I will leave you to your own demise, install carefully and be prepared to start second guessing every Facebook friend change that happens. Don’t drive yourself crazy! (If you are having trouble with any of the installs above, you may try this app, but be aware that it has access to portions of your profile.

Writing first blog

For someone who has never written a blog post, it is hard to know where to begin when you see the flashing cursor blinking at the top of your empty screen.  With the help of Salty Waffle’s Social Media Class at thinkspace, I now have 3 easy guidelines for writing a blog post that even an 8th grader could read.  Here they are:

1) Simplify punctuation. It may take you back to Mrs. Groberman’s 3rd grade class, but good, clear punctuation makes your posts easier to read.  Try to avoid semicolons, dashes, or excessive punctuation.  Your readers will thank you for it.

2) Use short words.  As much as the Scrabble-aficionado in me delights in long words with lots of z’s and q’s, the average person responds to words that are short and sweet.  Instead of using the thesaurus to find more impressive words, try using it in the reverse to find words that are clear and concise.

3) Include numbers.  Not only are numbers easy to tweet out, they stick with people.  Try including them as facts to support one of your ideas or use them to help you organize your post.

Well there you have it…I guess that wasn’t so hard after all!

I am participating in Salty Waffle’s Social Media Class today and we are learning about social media strategy for brand marketing. This class is fantastic. I am refreshing my current knowledge, learning a ton of new tricks, and meeting great people.

Class instructors, Nicole Donnelly and Mitchell Cuevas had us create a visual representation of our blog feeds using I always wondered how bloggers created these interesting graphics. I feel like the new kid on the block just discovering this awesome tool! Wordle will scan a feed, webpage, or a body of text and grab the most frequently used words. Wordle allows you to customize your word cloud’s size, colors, font, and layout. Check out our thinkspace blog feed Wordle below!

Wordle is a great way to do frequent keyword analysis on your website and blog posts!



June is an exciting but nerve-racking time for many graduating seniors. Recent graduates experience all sorts of emotions when approaching graduation day and the following weeks and months after. First, there is the “Woo hoo! I never have to take a final exam ever again!” Then, there is the “Wait, what am I supposed to do with my life now?” Give it a few weeks later and it’s, “So this is what the real world really looks like? I wish I was still in college.” As a recent graduate myself (I earned my degree from UW in December of 2010), these emotions are very familiar to me. I’m sure that many of you can think back to your graduation time and remember the same experience.

For those of you who are nodding along with what I just said, this post is for you. So, now you’ve graduated (congratulations!). What’s next? Well, I’m guessing that you’re probably going to start looking for jobs and start experimenting with future career paths. For many students, the journey of finding your first “after college” job seems more difficult than climbing Mount Everest. With all of the conversations around the country’s unemployment rates and the depreciation in the value of a college education, finding a job can seem even more impossible.

Here is my advice:

1. Figure out what you want in a company, manager, and position.

Get over the job title. What you end up doing once you’re hired is always going to vary anyways. Instead, what traits you value in a manager? What kinds of work environments and teams do you mesh well with? What are your strengths as a person?  Company culture is more important than ever. At the end of the day, you will also be hired (or fired) for who you are as a person, not just what you know.

After thinking through some of these questions, start your job search by looking for companies that align with your culture as an employee. Prior to working at thinkspace, I worked for lululemon athletica, which is a yoga clothing store. You got it; I went from selling yoga pants to office space and business support services. Pretty random if you ask me. However, the relating element is the fact that both companies are invested in community. To me, community is everything and I knew that my next job had to be aligned with this value of mine.

2. Get active on Twitter and LinkedIn.

Take a deep breath…It’s time to make your Twitter account public. However, you might want to audit what you’ve already tweeted to your friends about last Friday night. In fact, you might as well create a new account and start fresh. Twitter is designed to be public and it’s a fabulous tool for self-branding, connecting with random strangers, staying up-to-date on what’s happening in the world, and finding a job! Twitter allows you to follow and tweet with companies, CEOs, recruiters, and people who could be valuable mentors to you. Get started now.

I learned about thinkspace on Twitter. However, I came in direct contact with Peter on LinkedIn (I had my LinkedIn account as my website on my Twitter page). Peter sent me a message and asked me what my plans were after graduation. Peter is also a UW alum, so I was excited to chat with a local entrepreneur. After about ten messages back and forth, Peter invited me into thinkspace for an interview. Initially, I wasn’t asking for a job when connecting with thinkspace online. However, after a bit of authentic conversation via social media I learned more about thinkspace and became immediately interested.

LinkedIn is a great tool. It provides an appropriate network to connect with your professors, coworkers, friends, your parents’ friends, and your classmates over the past 16 or so years. LinkedIn is a living digital resume that doesn’t take two hours to perfect and reformat on word. LinkedIn also notifies your network when you update your profile, which can be extremely valuable when transitioning between school and work.

I could go on for hours about these two online networks as well as several others. Just take my advice, don’t wait to get started.

3.  Attend networking and startup events

Now that you’re done with school and have started your job search you probably have much more free time than you were use to having in the past. I recommend attending local networking and startup-focused events in your city. Here in Seattle there is some form of a networking event happening every single night. Attending events is a fabulous way to build your network, meet new companies, make some friends, and try new things. You never know who you’ll meet and you never know who that person knows. Get out there!

4. Join your Alma mater’s Alumni Association

As a recent grad it shouldn’t cost you much money to join your school’s Alumni Association. For me, it was about $30 to become a member of the University of Washington’s. Alumni Associations will usually grant you access to different career services and alumni-only events.

5. Create something

Stop stressing about your lack of experience, or your boring resume. Your stress is worthless. Instead, start a project. What are you interested in? Do you enjoy writing? Start a blog. Have you always wanted to learn how to design websites? Well, now is the time to learn. Your options are endless. Document your project and create a portfolio for yourself. You never know when you might land upon a new passion, and it never hurts having something to show a future employer.

In conclusion, finding a job after college can be challenging. However, it can also be a fun and rewarding experience. Traditional school might be over, but the world will always be your classroom and once you stop learning, you start dying.

The Thank You EconomyTwo weeks ago Peter and I attended a Biznik event featuring the social media expert and entrepreneur, Gary Vaynerchuk. Besides the fabulous Theo Chocolate, and wine provided by Chateau Ste. Michelle, the true highlight of the night was listening to Gary Vaynerchuk’s explosive presentation on his newly released book: The Thank You Economy (TYE).

To be completely honest, I had never heard of @garyvee until Peter sent me the event invitation. However, within seconds of listening to the guy speak I was hanging off of every word he said.

Gary Vaynerchuk launched his online wine retailer in 1997, Wine Library– what is now a $60 million dollar business. More impressively, @garyvee has created quite the brand for himself by using the available web 2.0 resources to their full capacity. @garyvee engages his followers, fans, and customers in a truly remarkable way- all 868,000 of them. The Thank You Economy is clearly working for Vaynerchuk.

So what exactly is the The Thank You Economy? Well here’s my take on it- social media has provided us with the tools needed to create the same lasting relationships with our customers- just like the small town mom-n-pop businesses use to do. Yes, it takes a lot of work, and isn’t entirely measurable. However, it’s the only way to stay relevant in 2011.

Businesses that fight for having the lowest prices, most innovative product, and coolest storefronts can only compete for so long. At some point, another company is going to come along and make your product or service irrelevant. You can stay in the game by understanding that the customers who develop a deep and meaningful relationship with your brand will stay loyal- especially if you’re living and breathing the TYE culture. Well at least for a little while as @garyvee expressed at the event, “everything I write in this book will be ruined in the next 5 years.”

The Thank You Economy is about creating the wow-factor for your customers, going the extra mile, coming from the heart, and the strategy of doing it through social media. Businesses who are using social media as just another form of PR are wasting their time. In order to live in the TYE you must engage, create community, and truly care about the individuals who interact with your brand. It’s also important to remember, you have to crawl before you run, and quality is always better than quantity.

Somewhere in the middle of @garyvee’s presentation he stated, “The amount of self esteem I have in my body should be illegal,” and I truly believe it. The guy exudes confidence with his personal brand, and his trust in the TYE. Vaynerchuk’s TYE explanations put several of my lingering thoughts into words. At the event he asked, “How many of you can’t remember the world before the internet,” and well, I was the only one who legitimately raised their hand. After finishing the book, I was inspired beyond belief.

At the end of the event, @garyvee was signing book copies for the event attendees. Peter and I mingled around the room while we waited for the crowd to die down. When approaching him for signatures with our book copies, we took the opportunity to ask him about his very public goal of owning the New York Jets. Vaynerchuk has been a Jets fan since he was a little boy. He explained how there are three factors that will determine if and when he will buy the New York Jets.

  1. Timing and money. (Makes sense)
  2. Whether or not the Jets win a Superbowl (they haven’t won since 1969). Vaynerchuk described how he loves the climb and what goes along with rooting for the underdog. If the Jets win a superbowl, it will take that element of fun out of it.
  3. The owners actually wanting to sell the team.

And there you have it! I definitely recommend picking up a copy of The Thank You Economy. After the event, I instantly dove right into the book and finished it in only four short bus rides. It’s a wonderfully entertaining read, and it really drives home the reasons why we spend (or should be spending) so much time tweeting- effectively that is.

Gary Vaynerchuk and Kristin Eide

Gary Vaynerchuk and Kristin at the event


Gary Vaynerchuk and Peter Chee

Gary Vaynerchuk and Peter sporting TYE wristbands!