In December we held an event at thinkspace about personal branding. Alec Mountain, Meetup host and Founder of Product Blitz, shared insight and tips about personal branding: “the brand you build around yourself and ultimately, the reputation people come to know and expect from you.” Alec explained that reputation can make all the difference in helping you land more opportunities, create better connections, and live a more fulfilling lifestyle.

The personal branding trend can drive benefits to your company. Though I’m not a marketing professional, I do have fairly strong research skills and thought I’d invest some time into learning more about this trend. What I found was that there were three overarching themes in how to strengthen your personal brand: be an expert, be authentic, create content.

Be an expert. What are you you good at? What do people know you for? If you are able to answer this question, than you solved the first challenge, but now make sure you truly are an expert on it. Read about it, write about it, practice it. Your niche is out there and when you can dial in on the thing you are expert about, they will be out there looking for you. The more specific, the better. Imagine being in need of a vegan marathoner health coach (shameless plug). There can’t be too many of those out there and to dial that into my SEO will help those searching for me that much easier.

Be authentic. Speaking about your own experience can go a long way. Not only will followers and potential customers feel a connection to you, but they will also learn to trust you and your suggestions. That being said, content shouldn’t always be about marketing and trying to be “salesy.” Followers are interested in seeing what you do in your downtime, whether it’s hiking, snowshoeing, standup comedy, or where you eat.  For example, if you recently tried the new baked potato restaurant in Ballard, Papas Hot Potatoes, and want to scream about how exciting the menu is, make sure to share about it.

Create content. Without content, what do you have to share? Without content, what expertise are you able to offer? While blog posts such as this certainly count towards content, the ease and popularity of videos on Facebook, Instagram and Youtube make it a popular choice. Experts in the field claim it as the hottest piece of content to produce. Personal branding experts tell you to come up with a purpose for your video; choose whether you want to educate, entertain or inspire. I’ve created a few videos helping clients learn to cook basic meals, helping them overcome the initial intimidation of cooking from scratch.

Whatever the purpose, it’s most important to simply have one. Ultimately, personal branding is a vehicle to help build brand awareness and help you reach your goals. If content creation or personal branding is something you are passionate about, I’d love to hear what kind of content you create and invite you to share your expertise with the thinkspace community. Is your expertise in another area? I invite you to share it with us in your own guest blog post! Email thinkspace and let us know you’re interested.

Resources: Entrepreneur.com , Forbes.com, Briar Prestidge