Facebook And Business: Cold Hard Facts

August 5, 2011

This is a guest blog post from our friends at Salty Waffle Social Media Class.
If you’ve been trying to get around to implementing a Facebook strategy for your business, but never got around to it, these facts might help push you over the edge. Dive in! These facts show how important Facebook and a good social media strategy are, as well as a look at just how valuable a fan is in real dollars.
I don’ always use Facebook, but when I do, I always make money.
Facebook Facts For Businesses To Consider:
  1. There are over 200,000,000 Blogs
  2. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  3. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  4. 34% of bloggers post opinions about products & brands. Do you like what they are saying about your brand? You better.
  5. People care more about how their social graph ranks products and services  than how Google ranks them
  6. 78% of consumers trust peer recommendations
  7. Only 14% trust advertisements
  8. 60 millions status updates happen on Facebook daily
  9. We no longer search for the news, the news finds us.
  10. We will no longer search for products and services, they will find us via social media
  11. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  12. The ROI of social media is that your business will still exist in 5 years
(Courtesy of socialnomics)
I’m still not convinced, can Facebook really help my business? As in, make me more money?
Study, courtesy of Chompon.com, click for more.



Picture of thinkspace