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Tonight Dave Parker (Founder Institute Seattle) put on an Ideation Bootcamp one of the exercises that we worked on was to be able to articulate your idea: Here's what we worked on: Step 1: Articulate: I am developing __(a defined offering)__ to help __(a target audience)__ __(solve a problem)___ __(with secret sauce)__. Step 2: Evaluate: [listcheck] Simple idea? Identifiable