Apple Discontinues the White MacBook

July 27, 2011

New white MacBookIs it really time to say a final farewell to the white MacBook?  Apparently Apple thinks so. Following the announcements of a new MacBook Air and Mac Mini, the white MacBook disappeared from Apple’s online store.
It seems that Apple thought that they would quietly discontinue the white MacBook. Apple made no announcement about the withdrawal of the MacBook from their online store and they have yet to comment on what has happened to the white MacBook, but I am assuming that they will make some sort of announcement as to the reasoning behind the pull. It has been speculated that it the white MacBook just may no longer be needed. On July 20th, Apple released updated MacBook Air models. One of those models is the 11-inch MacBook Air, which now starts at $999, the same pricing as the white MacBook. However, many Apple Users have expressed opposition to Apple’s choice to pull the MacBook off the shelves because of the history behind it. The original MacBook, available in white or black, was released on May 16, 2006 and has previously attracted many students and creative types.
The white MacBook has long stood as a symbol representing an individual’s freedom from the world of PCs. I, personally, am very surprised that Apple has discontinued this product. But, I want to know what you think. Do you think this was a smart move on Apple’s part?


Picture of Alyssa Magnotti

Alyssa Magnotti