Why Having A Social Media Department Is A Bad Idea
When you think about the rise of social media and it’s prevalence in today’s business world, you would think that a company with the right resources should have their own social media department, if not only as a part of the marketing team.
That’s just plain wrong. A dedicated team for social is not the way to go about it and the numbers prove it. The idea is to create a social culture with people who have the tools and knowledge to drive authentic sharing, blogging, and a lively community without it being a huge burden on any one person or group.
The existence and adoption of social media platforms proves that humans by nature, want to share. Your employees are no different. Train them to do social regardless of the department they may work in and you’ll end up with a diverse group creating content that is going to appeal to a wide range of people. Not only that, you automatically get access to the combined social networks of all your employees because they want to share what they are up to and what they create with their friends and family.
Don’t departmentalize, teach everyone to socialize. You will find that you have a treasure trove of hidden talent and social superstars at your disposal. The authentic content that they create will drive traffic, brand recognition, culture, moral, and yes, fans, friends, followers and sales.