Thinkspace

Sustainable Red

I’ve been busy with so many things lately and I’ve even decided to take a little time off.  I was at Whole Foods Market in Redmond today and was browsing the wine aisle looking for a new wine to buy.  One that caught my eye was “Sustainable Red 2005” a Parducci Family Farmed Winery.  They are touting that their wine comes from the first carbon neutral winery in the United States.
Their story is that they run their winery on both solar and wind power.  They also have to purchase carbon credits and offsets to achieve carbon neutrality.  Approximately half of their 400 acre vineyard is organic with the remaining 50% being converted to organic.
The big deal is how does this wine taste?  I just opened up the bottle and am having a glass while I blog this article.  The bottle says to enjoy this wine with a pizza, so I’m doing just that.  To me, it has a berry smell and has a light fruity flavor.  Now — the shock is the price.  At $9.99 it’s a super value.  I’m happy to see that the cost of this wine is not over-priced just because it’s “green”.  I’d love to hear from the Parducci family on how much money they are saving on their operating expenses since they are using solar and wind power.  That has got to help keep their costs down and deliver a product at a great price.