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My Mental Time Travel Trip Landed Me in Austin

As an entrepreneur it’s important to be forward thinking. One of my main goals was to do mental time travel for the future of thinkspace. That’s hard to do when you’re constantly working inside the business, knee deep in day-to-day activities, and can’t see the forest for the trees.

Get out and travel

Nothing opens up your eyes like travel. Going to a new city, meeting new people, experiencing a different environment, food, music, allows you to see things from a different perspective. You start to see new opportunities that you never knew existed. SXSW is the ultimate cross section between tech, music, and entertainment. There are so many things to taste, touch, feel and ultimately learn.

Mind map your company

thinkspace-mindmapWhile down at SXSW we created a mind map of the company. In the mind map were all the pieces of what the business looks like today. It was great to have a visual representation of the company so when attending one of the thousand different sessions you’re able to take and apply new ideas to specific areas of the company. It’s also a good way to visualize where you are going.

Don’t keep doing the same things over and over

Repeat Last Years HarvestOne of my favorite slides came from a presentation by Jeremy Gutsche on Trends for 2015 and a proven path to unstoppable ideas. The slide read, “We repeat whatever led to last year’s harvest.” A lot of times it’s easy to get caught up on doing the same things over and over. We try to create a formula–I personally don’t think that’s the way to get extraordinary results. It seems a bit counterintuitive, but if you want to increase your success you have to double your failure rate. Jeremy also spoke about “3 Traps of a Farmer”: 1) Complacent. 2) Repetitive. 3) Protective. Where as the “3 Hunter Instincts” are: 1) Insatiable. 2) Curious. 3) Willing to Destroy. After thinking about it for a while, there were a couple things that we do in the business today that I was “willing to destroy” and stop doing, despite the fact that one of them will impact future revenue.

Convergence and Divergence

One thing that I really started to see from the SXSW trip was that there are patterns of opportunity right in front of us. Convergence is one thing that I was seeing throughout the entire trip. There’s opportunity for combining two areas that you normally would not see together. That alone is innovation and your competition probably is completely unaware of it. Another area is divergence, where it would be counter culture to do something that your competition would definitely not do. These two things can be major areas of differentiation.
For me, the SXSW trip was invaluable to gain a different perspective. For every leader and visionary, I’ll leave you with this last quote:

I skate to where the puck is going to be, not where it has been. – Wayne Gretzky

I would love to hear from others who have found insight by attending SXSW, or just traveled to gain a different perspective.

Chief Pot Stirrer @thinkspace


  • Katie

    March 31, 2015

    This is absolutely great insight and I am lucky to have been able to gain access to some of the amazing things you took away from the trip. I must say, taking the time to travel helps you not only learn about your company and to find the direction you want it going but also helps you learn about yourself. Placing yourself in a new and unfamiliar atmosphere can unlock some true great qualities in someone. Thanks for the share, Peter!

  • John Roth

    April 1, 2015

    Thinking of places in the US where convergence and divergence is part of the culture, right there to be seen, smelled, tasted, experienced… every day – visit NOLA!

  • Nikki Barron

    April 1, 2015

    SXSW always motivates me to be more creative. All the talent it attracts is so inspiring.

  • Chantel

    April 2, 2015

    It was an incredible journey! Thank you for putting down in writing some of the nuggets of wisdom that you gained from the trip. I am excited to act on our vision to break, diverge, and continue the conversation!

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