Tonight Dave Parker (Founder Institute Seattle) put on an Ideation Bootcamp one of the exercises that we worked on was to be able to articulate your idea:
Here’s what we worked on:
Step 1: Articulate:
I am developing __(a defined offering)__ to help __(a target audience)__
__(solve a problem)___ __(with secret sauce)__.
Step 2: Evaluate:
[listcheck]
- Simple idea?
- Identifiable customer?
- Large enough market?
- Original?
- One revenue stream?
- Easily explainable?
- Legitimate secret sauce?
[/listcheck]
It’s a good exercise to get things down into something simple for anyone to understand.