One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy. The channels, relationships and content available openly across the Web make it easier than ever to build strong, scalable pipelines of near-term and future business. Of course, one of the problems with the social Web is that it’s like the biggest, best library in the world— with all of the books on the floor.
This session will focus on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day. With a mix of strategies, tactics and tools, we will give you a head-start towards filling your sales team’s pipeline with more qualified prospects and conversion opportunities.
All attendees will receive a free copy of Matt Heinz newest book, Successful Social Selling. Matt is also the author of many other books including Sales for Startups. Matt is President of Heinz Marketing.
Registration is required: Register here.
When: Tuesday, September 25, 2012, 8:00am-9:30am
Where: thinkspace, 1st floor conference room. 8201 164th AVE NE, Redmond, WA 98052
Cost: Cost: $74
Sponsored by: Puget Sound Business Journal