Seattle Startup Week kicks off November 14th with an event focused on “The Intersection of Sports and Startups“. We have Jen Mueller, founder of Talk Sporty to Me and Seahawks Sideline Reporter moderating the event. Jen is also the author of the book “Talk Sporty to Me: Thinking Outside The Box Scores”. Here’s a little bit about the book:
Any book that starts with a paragraph about the Seattle Seahawks winning the Super Bowl against Denver is going to be a great book! The parts that I liked most about this book were quotes from various people in Seattle like Coach Pete Carroll and his philosophy to “Always compete”. I also really enjoyed the conversation that Jen had with John Nordstrom when he talked about three things 1) “Everyone is included” 2) “No one wants to take credit for any of the success” 3) “Pete (Carroll) understands the importance of the last three feet”. The last three feet, refers to the distance between you and the customer. In my mind it also refers to the last yard in a startup where you need to make sure the customer experience is great or it could also be the final yard that propels you forward in your startup.
Sports is a great way to get a conversation going and build rapport with people. This book is useful for anyone starting out in the business world or branching out into a new industry that wants to understand how sports can be one of the ways to create a connection with someone.
Space is limited at the Seattle Startup Week event, please be sure to register for “The Intersection of Sports and Startups“.