Planning a project? Developing a new program? Starting a business?
It’s easy to get caught up and overwhelmed by all the little moving parts in a launch. Your website, the product, membership area, sales process, buttons, emails, graphics, getting the word out…it’s not surprising how many people DON’T launch.
There’s a lot that can go wrong.
Instead of pretending you’ll be able to handle all the curve balls that will be thrown at you during a launch or heck when running your business, having some guidelines to follow will go far in keeping your launch train moving forward.
Today – I’m sharing my personal launch rules–they have served me well planning projects in many different industries like film, video game development, pilates studio development and now as I grow my online business.
Don’t be surprised if some of them seem super obvious – and they are!
Be clear what you are offering and be able to say it out loud to real people in your real life. If you can’t – then keep trying…
Know who your audience is. There’s no real trick to this and you don’t have to do the work yourself. My first time launching helped me clarify who would actually buy from me. Moral of that story is put yourself in front of as many different audiences as you can – and your audience will find you!
Get help – managing your project, doing the work, spreading the word… get help in every area, aspect and phase of your launch – so you don’t have to keep it all in your own head! Support is that key ingredient that really does matter more than you know!
Stick to a schedule and be realistic when setting your schedule. If you’ve only got a few people to “help” out…give yourself longer. Be honest, realistic, and don’t
Deliver what you promised and when you promise. Don’t say you’re going to do a video series and then crap out after the 2nd one. Don’t say your program will be delivered upon purchase if it opens in 2 weeks. Just be clear what you’re offering and when and if it changes, make sure people know about it in ADVANCE.
Don’t switch software or any systems mid-launch. ‘NUFF SAID.
Make sure your team is going to see through the launch. This goes along with getting help. Make sure your help gives you a commitment to helping you through the entire life of the launch.
Have back up plans. Think of things that could break down, go wrong, or not work well, and be ready to change direction at a moment’s notice. Be okay with putting plan b in motion if needed.
Be ready to (and OK with) CHANGE anything that’s not working for ANY reason.
Do it often and don’t be afraid to LAUNCH WITHOUT SELLING A THING. Launching isn’t just about making moola. It’s a process you should learn early so that you can pull off your bigger ticket launches in the future. So – launch often and launch free things too!
If you want to know more about planning a launch so that you have time to pull all those launch pieces together without totally exhausting yourself…you’ve got 2 options today:
I’ll be teaching a live 1-hour workshop at thinkspace to show you how to do this on April 24th:
Launch Exhaustion: How to schedule a year of launches without exhausting yourself, your audience, or your team.
Fearless Launching is now enrolling for it’s 3rd round!
Check out this completely digital online training program now to learn how to launch, get support, and understand why launching before you’re ready is so important!