Maybe it’s fate that David Wachter, who is the founder of Seattle startup Hivemyne, wanted to be a meteorologist when he was a kid. “I was obsessed with weather,” admits Wachter. “I scoured the library for books about how weather worked.” These days, he forecasts a different kind of weather: the mood of the Internet.
Hivemyne makes sense of social media chatter. How do people feel about current events? What do people think of topics or products? Lots of companies collect data, but few look at the bigger picture. Wachter says, “I hope that collaboration and discussion will arise, but that’s not always the case. We strive to bring all the pieces together… [We] take data and bring it to life by putting a context around it.”
You can look at raw info all you want, but without the human touch, it’s just a bunch of numbers. The connection between companies, products, and customers is lost. Hivemyne bridges that gap and “get answers out to people.” Boeing and Microsoft are just a few of the companies who use Hivemyne.
Wachter knows firsthand how overwhelming the Internet can be. Between balancing social media, a start-up, and a family, “I’m not sure sanity is even an option,” he says. He’s helped by Hivemyne’s membership in thinkspace, a community of entrepreneurs that helps start-ups “learn to ride the wave instead of fight it.”
Those words describe perfectly what Hivemyne does. They make clarity out of chaos. Their name explains it all. A “hive” is a storehouse of honey, delicious information “mined” for meaning. So why is “mine” spelled with a “y” instead of an “i”? Simple. The info is “yours.” Hivemyne is part of Web 3.0, where every Tweet can change the world. Even an “LOL” matters.