Jacob Sayles, Susan Evans, me, Tara Hunt
This last weekend was an amazing display of what Seattle Community is like. My weekend kicked off Friday night at Office Nomads in Seattle. I’ve been to a few other ON gatherings and always meet some really nice people and always have a great time.
Tara Hunt (@missrogue) was a special guest and talked a little about her new book “The Whuffie Factor“. I got my autographed copy of the book and haven’t been able to put the book down. At the event, Tara says “the book basically takes a look at re-framing the idea of marketing in the sense of instead of approaching marketing as I want to make a sale or transaction, I need to raise social capital like everyone else does in these online communities”. The book covers five different ways to earn social capital:
- Shut up and start listening
- Be part of a community you serve
- Create amazing customer experiences
- Embrace the chaos
- Find your higher purpose