On December 10, 2018 Geekwire published an article about Microsoft seating first in Forbes ‘Just 100’ list of most responsible companies. To learn this, Forbes partnered with Just Capital and asked 81,000 Americans what they want to see most from America’s largest companies. Among the top answers were fair pay, treating customers well (while keeping their information private), environmental friendliness, and commitment to diversity. Of 890 of the largest publicly-traded companies, Microsoft ranked #1 which shows that while taking public interest to heart, it continues to grow economically and in public consciousness.
Categories where Microsoft did exceedingly well:
- Environment – minimize pollution, reduce waste, and protect the planet
- Worker Treatment – keeping worker pay and treatment at the heart of just business practices
- Customers – maintaining fair treatment, privacy, and honest sales terms
- Leadership – prioritizing ethical leadership and value creation
- Communities – providing community support at home and abroad
Though Microsoft like any other company has room to grow, the most noteworthy category I found was where they ranked lowest: products.
- Products and services should be high quality, fairly priced, and beneficial to society.
Entrepreneurs create companies because they have a passion for an idea or product; success often follows if they can solve a problem facing their target market. Having been involved in the software industry for decades, Microsoft’s strong brand awareness and reputation for great products have kept them in competitive business all these years. Because of this it’s rather shocking to see that they ranked so low in the product category. If not for their product, why are their customers so loyal and their brand first-rate?
In an interview that came long the rankings, Microsoft CEO Satya Nadella told Forbes in an interview “People are finally coming around to saying, ‘it’s not just the surplus you’ve created for yourself. What’s the state of the world around you?’ That’s where I feel like we’re at our best.” With this is mind it seems ever more relevant to ask what your company is doing to support the state of the world around you? Having a product or service that solves a problem or that people enjoy is what put you into business, but how do you take it to the next level in how you give back to your employees, customers, and the environment. We’re curious at thinkspace what you’re doing and where you think you rank in these categories. Leave a comment below and let’s start a discussion on why your product isn’t always the sole driver of your company’s success.