Tonight Dave Parker (Founder Institute Seattle) put on an Ideation Bootcamp one of the exercises that we worked on was to be able to articulate your idea:

Here’s what we worked on:

Step 1: Articulate:

I am developing __(a defined offering)__ to help __(a target audience)__
__(solve a problem)___ __(with secret sauce)__.

Step 2: Evaluate:

  • Simple idea?
  • Identifiable customer?
  • Large enough market?
  • Original?
  • One revenue stream?
  • Easily explainable?
  • Legitimate secret sauce?


It’s a good exercise to get things down into something simple for anyone to understand.


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