Nicole Donnelly at thinkspace

Wednesday, November 4th  |  12:00pm  |  thinkspace

Nicole Donnelly, Founder of BabyLegs

“Selling cookies for profit as a little girl was the first in a long line of successful entrepreneurial ventures. Whether I was riding off a big jump at the X Games as a world-class professional snowboarder or launching, growing, and ultimately selling the majority of Babylegs LLC — an international business — to a major hosiery manufacturer for a price that exceeded even my own high expectations, performing at the top of my game has always been priority one.

“Today, I am fiercely committed to sharing the powerful lessons learned along my journey to empower aspiring and growth-focused entrepreneurs to travel their own remarkable, memorable, and profitable paths to success. What I know for sure is that there is marketplace magic in finding extraordinary solutions to common problems. It’s just a matter of making the right steps, taking the right risks, and being prepared to pick yourself up and keep going when things don’t go your way.

“Serving a leadership role for the Entrepreneurs Organization as EO Accelerator Chair offers me the rewarding opportunity to guide growth-oriented businesses from $250,000 through the million dollar mark. I enjoy giving back to a global network of truly outstanding business owners that have been equally generous in providing personal and professional resources to guide my own journey. My daughter and husband inspire me every day to reach higher, think bigger, and to find humor in the chaos of entrepreneurial life.” Nicole Donnelly, Founder of Babylegs

Nicole will be sharing a bit about her journey and what it took to bring her company full circle, from founding to eventually selling. If you are planning on coming to this event and have something that you would specifically like to hear from Nicole, please email me and I will pass on the information to our speaker!

Hope to see you there! For more information, please email: alyssa [at] thinkspace [dot] com.

13 replies
  1. thinkspace
    thinkspace says:

    Nicole, I appreciate you coming out to thinkspace today. Got a few take aways that I'm going to look at this afternoon for my business. I love the fact that you're so numbers and customer focused. The five areas and ratios that you mentioned regarding the finance side is interesting.

    1) Revenue
    2) COGS including rent (50%)
    3) Sales & Marketing (10-15%)
    4) General & Admin = 15% (10% on employees/5% on book keeping)
    5) Net Profit = at least 10% and between 15-20%

    Peter

    Reply
  2. Stacie McClure
    Stacie McClure says:

    Nicole,

    I enjoyed your presentation at thinkspace today. Best of luck with your next venture! I was happy to see that the first advisor you are bringing on board is your CPA. The world needs creative people such as yourself to bring great ideas and products to the rest of us. Congratulations on realizing that you don't have to be a financial expert too (although you have picked up an amazing amount of financial knowledge)!

    You were amazingly successful the first time around and it is apparent you will succeed in the next round as well!

    Again, best of luck to you!
    Stacie S. McClure, CPA http://www.staciecpa.com

    Reply
  3. Sam Shmikler
    Sam Shmikler says:

    Nicole delivered the right message, at the right place, and to the right crowd today. The success of Baby Legs resulted from the passion that comes from laser-like focus in 3 year “chunks”. She brought a level of contagious enthusiasm that left us not with a “how great that she did it,” but with a, “we can do it too.”

    Key for me was the following:

    1. Listen, listen, listen to your customers and be ready to use what they tell you.
    2. If it’s not working, try something else – just get out there and do it, learn from it, grow from it.
    3. The Six Magic Questions:

    Am I valuable?
    Am I successful?
    Am I in charge? Can I control my life? Can I figure things out?
    Can I survive?
    Am I lovable? Can I love?
    Am I free? Can I create my own freedom and play?

    Thank you Nicole, thank you Peter, thank you Alyssa and, thinkspace!

    Reply
  4. LLamx
    LLamx says:

    Nicole, thank you for your presentation today and for answering my questions. Your description for 'reverse engineering' our end goal, then chunking it down to specifics in a given time frame was particularly timely information. I'm excited that I now have a tangible way to speed up the process. ['Cuz you know how founders are so patient and all ;-) ]

    Best wishes on your new venture(s)!

    Thank you to Peter, Alyssa and thinkspace for hosting!

    Laurie Lamoureux
    Chief Box Opener
    Out of the Box Unpacking Service

    Reply
  5. korygill
    korygill says:

    Peter, thanks for organizing today’s brown bag discussion with Nicole Donnely. Having been with thinkspace since July 2008, this is just one of the many reasons why thinkspace is a great place Newline Software to do business. This presentation as well as past presentations have been informative and inspirational.

    Nicole, thank you for spending your time with us at thinkspace. It was great to hear you speak about how you started Baby Legs, some of the lessons you learned along the way, and that your positive attitude, focus on the customer, and willingness to adapt along the way helped lead to your success. Good luck on your new company.

    Kory Gill
    Co-Founder
    Newline Software, Inc.

    Reply
  6. thinkspace
    thinkspace says:

    Kory, I'm glad you enjoy these events. I would love to take the credit for organizing, but, I have to give credit to my Community Manager, Alyssa.

    Laurie, it's cool to have someone that I met on Twitter attend this event. I hope you got some good take aways that can help you build your business.

    Sam thanks for posting those key points.

    Stacie, it was fun watching the connection between Nicole's experience in a totally different industry tie directly into services that you provide as a CPA. Nicole definitely has learned the value of a strong financial team in order to build a successful business.

    I love Nicole's point about creating an emotional connection with your customers. Her comment of “If you love your daughter, you have to have Baby Legs… because if you don't, then you don't love your daughter”. That got a lot of laughs, but, I can see if you do create a such a strong connection with your customers you're going create loyalty and fans. Every successful business should be striving to attain that level of feeling with their customers.

    Reply
  7. thinkspace
    thinkspace says:

    Kory, I'm glad you enjoy these events. I would love to take the credit for organizing, but, I have to give credit to my Community Manager, Alyssa.

    Laurie, it's cool to have someone that I met on Twitter attend this event. I hope you got some good take aways that can help you build your business.

    Sam thanks for posting those key points.

    Stacie, it was fun watching the connection between Nicole's experience in a totally different industry tie directly into services that you provide as a CPA. Nicole definitely has learned the value of a strong financial team in order to build a successful business.

    I love Nicole's point about creating an emotional connection with your customers. Her comment of “If you love your daughter, you have to have Baby Legs… because if you don't, then you don't love your daughter”. That got a lot of laughs, but, I can see if you do create a such a strong connection with your customers you're going create loyalty and fans. Every successful business should be striving to attain that level of feeling with their customers.

    Reply
  8. LLamx
    LLamx says:

    Nicole, thank you for your presentation today and for answering my questions. Your description for 'reverse engineering' our end goal, then chunking it down to specifics in a given time frame was particularly timely information. I'm excited that I now have a tangible way to speed up the process. ['Cuz you know how founders are so patient and all ;-) ]

    Best wishes on your new venture(s)!

    Thank you to Peter, Alyssa and thinkspace for hosting!

    Laurie Lamoureux
    Chief Box Opener
    Out of the Box Unpacking Service

    Reply
  9. korygill
    korygill says:

    Peter, thanks for organizing today’s brown bag discussion with Nicole Donnely. Having been with thinkspace since July 2008, this is just one of the many reasons why thinkspace is a great place Newline Software to do business. This presentation as well as past presentations have been informative and inspirational.

    Nicole, thank you for spending your time with us at thinkspace. It was great to hear you speak about how you started Baby Legs, some of the lessons you learned along the way, and that your positive attitude, focus on the customer, and willingness to adapt along the way helped lead to your success. Good luck on your new company.

    Kory Gill
    Co-Founder
    Newline Software, Inc.

    Reply
  10. Peter Chee
    Peter Chee says:

    Kory, I'm glad you enjoy these events. I would love to take the credit for organizing, but, I have to give credit to my Community Manager, Alyssa.

    Laurie, it's cool to have someone that I met on Twitter attend this event. I hope you got some good take aways that can help you build your business.

    Sam thanks for posting those key points.

    Stacie, it was fun watching the connection between Nicole's experience in a totally different industry tie directly into services that you provide as a CPA. Nicole definitely has learned the value of a strong financial team in order to build a successful business.

    I love Nicole's point about creating an emotional connection with your customers. Her comment of “If you love your daughter, you have to have Baby Legs… because if you don't, then you don't love your daughter”. That got a lot of laughs, but, I can see if you do create a such a strong connection with your customers you're going create loyalty and fans. Every successful business should be striving to attain that level of feeling with their customers.

    Reply
  11. Taradactyl
    Taradactyl says:

    I don’t know if this is still current, but after reading Nicole Donnelly’s story with Babylegs, I have some questions. I am a stay-at-home mom of 3 kids, my 2 youngest being only 10 months apart at ages 11 and 21 months! Needless to say, I love Babylegs! I have a baby product/clothing idea myself and I am just clueless as to how to get started! I know this compnay was created by a stay-at-home mom as well and has now been sold, but I’d love some advice of where to go from idea to product. I have no sewing ability so would need to be pointed in the direction of someone for production as well as marketing.

    Thank you so much for your time and help. I really appreciate it.

    Reply

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