chantel-bailey-stepnw-thinkspace“…Is this thing on?”

At StepNW’s event in Bellevue on Tuesday night, I had the opportunity to sit on a panel in the company of fellow coworking representatives from Orange Studios, extraSlice, and Impact Hub. Picture a room full of entrepreneurs, executives looking to find their perfect startup match, community representatives, creatives, and resident experts on Seattle’s startup culture. The space was loud, the mics were soft, and the handshakes were good and firm. The venue was buzzing with disorganized, high energy, caffeinated humans…much like a startup!

“Is it really all it’s cracked up to be?”

One question posed to the panel challenged the value of being plugged into coworking space. Specifically:

“Why should an entrepreneur consider coworking space?”

To answer this question, I referred back to a study executed by the Kauffman Foundation that quantified the two most important resources entrepreneurs need to be successful. This study showed that the most impactful catalysts to success in a startup can be boiled down to building relationships with other entrepreneurs, and building relationships with support organizations, such as Angel investors, mentors, and service providers. Opportunity for building these connections naturally multiplies by physically plugging into a coworking community. Moreover, by being involved in a coworking space, there is an instant connection to people (like me!) whose mission is directly dictated by these two key needs. In building the fabric of support around entrepreneurs, I seek to connect people with the resources that will help them to solve their biggest pain points.

“Where does it hurt?”

The previous topic begs the question:

“What are the biggest pain points of an entrepreneur?”

Dan Kihanya from Impact Hub says that the three most common concerns he sees are difficulties finding talent, connections, and funding. With coworking spaces popping up all over the Seattle area, I expect to see these anxieties alleviated.

In response to the first pain point: Hiring talent. Who wants to be stuck with a social loafing coworker who has a bad habit of stealing your yogurt out of the fridge? Not I! That’s why companies like thinkspace offer recruiting services—to weed out the yogurt-eating, money-embezzling, resume-exaggerating applicants and provide companies with the (actual) top talent Seattle has to offer.

Moving on to pain point number two: Connections. There are only so many times you can view someone’s LinkedIn profile before things get awkward. This is why thinkspace, Impact Hub, and Orange Studios are all involved in organizing networking events that provide ample opportunities to meet other entrepreneurs face-to-face and make meaningful connections with experts in a variety of fields.

As for pain point number 3: Funding. As much as money trouble is a fun party topic, it isn’t always as easy to solve this problem as game of tic-tac-toe against your six-year-old nephew. History has shown that participation in coworking space leads to an increased probability of meeting co-founders, angel investors, and partner companies. This translates to: Cha-CHING!*

“I’m only here for the food…”

As our panel came to a close, the locals appeared restless… and hungry! Reminding me that in the world of entrepreneurs, there’s no time to buy groceries. Offering opportunities to be social, studious, and inquisitive, StepNW did the community a great service by providing education and networking opportunities to the greater Eastside community. Cheers to another night of connections, ravaged buffet tables, and illegible nametags!

*Cha-CHING: Increased opportunity for growth and revenue

As an entrepreneur it’s important to be forward thinking. One of my main goals was to do mental time travel for the future of thinkspace. That’s hard to do when you’re constantly working inside the business, knee deep in day-to-day activities, and can’t see the forest for the trees.

Get out and travel

Nothing opens up your eyes like travel. Going to a new city, meeting new people, experiencing a different environment, food, music, allows you to see things from a different perspective. You start to see new opportunities that you never knew existed. SXSW is the ultimate cross section between tech, music, and entertainment. There are so many things to taste, touch, feel and ultimately learn.

Mind map your company

thinkspace-mindmapWhile down at SXSW we created a mind map of the company. In the mind map were all the pieces of what the business looks like today. It was great to have a visual representation of the company so when attending one of the thousand different sessions you’re able to take and apply new ideas to specific areas of the company. It’s also a good way to visualize where you are going.

Don’t keep doing the same things over and over

Repeat Last Years HarvestOne of my favorite slides came from a presentation by Jeremy Gutsche on Trends for 2015 and a proven path to unstoppable ideas. The slide read, “We repeat whatever led to last year’s harvest.” A lot of times it’s easy to get caught up on doing the same things over and over. We try to create a formula–I personally don’t think that’s the way to get extraordinary results. It seems a bit counterintuitive, but if you want to increase your success you have to double your failure rate. Jeremy also spoke about “3 Traps of a Farmer”: 1) Complacent. 2) Repetitive. 3) Protective. Where as the “3 Hunter Instincts” are: 1) Insatiable. 2) Curious. 3) Willing to Destroy. After thinking about it for a while, there were a couple things that we do in the business today that I was “willing to destroy” and stop doing, despite the fact that one of them will impact future revenue.

Convergence and Divergence

One thing that I really started to see from the SXSW trip was that there are patterns of opportunity right in front of us. Convergence is one thing that I was seeing throughout the entire trip. There’s opportunity for combining two areas that you normally would not see together. That alone is innovation and your competition probably is completely unaware of it. Another area is divergence, where it would be counter culture to do something that your competition would definitely not do. These two things can be major areas of differentiation.

For me, the SXSW trip was invaluable to gain a different perspective. For every leader and visionary, I’ll leave you with this last quote:

I skate to where the puck is going to be, not where it has been. – Wayne Gretzky

I would love to hear from others who have found insight by attending SXSW, or just traveled to gain a different perspective.

 

I recently had the opportunity to attend a General Assembly Seattle presentation on growth hacking tech startups by growth hacking pioneer Nik Badminton. Nik is a self-described “recovering management consultant, ad man” author, futurist and the current Regional Director at Freelancer, the world’s largest freelancing, outsourcing and crowdsourcing marketplace. Freelancer was founded in 2004 and is now worth over 1.8 billion dollars and has over 13.6 million users, attributing most of their success to growth hack marketing.

So what is growth hacking?

Growth hacking is a marketing technique predominantly used by technology startups, which uses creativity and social metrics to sell products and gain exposure quickly. It focuses on low-cost and innovative alternatives to traditional marketing. Examples of growth hacking are viral marketing campaigns, social-driven campaigns and using innovative tools in interesting ways to get results quickly and for little or no money. Think Twitter, Facebook and Airbnb. These companies all used inexpensive, creative ways to gain traction and growth for their startups.

Growth hacking isn’t just marketing; it affects multiple parts of companies, often driving new product lines, or sometimes removing them. It puts marketing and production in one room, working together to create growth.

Growth hacking isn’t just marketing; it puts marketing and production in one room, working together to create growth.  ← Tweet this Twitter_logo_blue

 

Let’s talk about some growth hacking success stories.

hotmail-logoIn 1996, Hotmail launched the first free email program on the Internet. When growth was slow, Hotmail invested in all traditional marketing avenues and saw very little growth. They found that most new sign-ups on the site actually came from user referrals. Hotmail hacked their growth by adding a simple line at the end of every email sent:

 P.S. I love you. Get your free email at Hotmail.

One year later, Hotmail was acquired by Microsoft and had 12 million users (17% of internet users at that time).

airbnb-logo

Airbnb is the perfect example of what is called a software growth hack. They actually reverse-engineered their site to automatically send all Airbnb listings to craigslist without actually hacking into craigslist’s API. Craiglist intentionally does not have a public API. The users Airbnb wanted were already online, they just had to get their attention. They were able to grow their rooms and renters by tapping into the user base of craigslist by creating specialty software within Airbnb’s platform. Previously to this, Airbnb had experienced limited growth. This is an example of how a growth hack actually affected the product Airbnb was offering to its users. Eventually, craigslist was able to remove this service from Airbnb, but it had already done its job by bringing millions of new users to the platform.

freelancer-logo

Freelancer really loves to capture new users by energizing their community. A great example of this is the contest they offered in which they challenged users to expose the Freelancer logo in the craziest ways, with a $25,000 cash prize going to the winner! The winner was an entire city in Bangladesh that printed a 2,000 square foot banner that was marched through the city by 300 people into the stadium where they were offering to teach women how to use Freelancer to generate income. The video went viral, drawing millions of new users to the site!

So how do I get started growth hacking my startup?

Nik’s recommendation? Stop. Stop and think. Strategy is the most important part of growth hacking. He says:

Jumping ahead without a well-thought-through and structured strategy will mean less results.

It’s important to set up framework. Nik suggested starting with GO SAM.

GOAL
OBJECTIVES
STRATEGIES
ACTION
MEASURE

While you are strategizing, Nik recommends asking yourself, “Does this matter?”

Does it offer users utility and value? Does it drive revenue? If it doesn’t, scrap it. ← Tweet this Twitter_logo_blue

 

You’ve set your goals and objectives. The strategies have been hammered out and you’ve rolled out your growth hack. Now what? It’s time to track what you’ve done. Growth hackers are obsessed with tracking every activity. Your analytics are going show you what worked and what didn’t. Where you need to focus and what needs to be let go. Analytics will help you repeat your successes and avoid repeating your failures. Your analysis will help you more accurately predict the future outcomes of projects.

You know a little about what growth hacking is, who has yielded success with growth hacking and how to get started. Now get out there and start strategizing how to growth hack your tech startup!

Want to learn more?

ryan-gosling-back-at-your-doorWhat I’m about to write is NOT going to resonate with the millennial Gen-Y crowd and that’s ok. This post is written for the startup founder, entrepreneur, and small company CEO. This topic is looking through the lens of the person that created the company, started the company with their own money, and pretty much has everything on the line if this company doesn’t succeed. Much of this post was inspired after reading “Never Hire Job Hoppers, Never, They Make Terrible Employees“.

The millennial Gen-Y crowd mostly are job hoppers.
In six years of running this company I would have to label all employees who can’t stay in a company for more than 2.5 to 3 years as a job hopper. I get it that those people are just starting jobs after college are going to make a 1000 different decisions on what is best for them and their career. So, that said, I look back at my own track record as a Gen-X and see that I was with the same company for 3.2 years. Not every day in those three years was great, but, I didn’t quit at the first sign of hardship. I always think about the “fight versus flee” mentality and at the first sign of trouble are you a person fights or runs out the door? I do realize that we just came out of the worst recession our generation has ever seen and there are going to be reasons out there why the economy impacted a person’s career path. If that’s the case, make sure that your resume reflects that the company went bankrupt which is why you left your job.

I quit my job because my manager sucked.
In Mark Suster’s blog he said: “I was working for a lame boss.  I had to get out of there.”  What I hear, “You’re difficult to work with.  You don’t have gravitas.  Anybody with any common sense would know not to talk badly about a prior boss.  What will you say about me after you’ve left?  What will you say about me to your peers in my company when I make difficult decisions?”.

I quit my job because I was recruited away.
Again in Suster’s blog: “I was recruited away from that job.  The new company was willing to pay me more money / give me a title increase” – what I hear, “Three times?  You were recruited away three times?  You aren’t loyal.  The first company that offers you a higher check means you going to jump ship.  You’re only about the money and yourself.”  Believe me – people WILL offer your employees more money.  Job hoppers take it. I’ve personally been there, considered it, but I’ve turned it down.

They ran away from home.
A good employee that quit. One and a half years later they come back and say they would like to be re-hired. What do you do? Assuming that they left in good standing you have to ask them the hard questions. I’ve come up with questions to ask an employee who quit and is asking to be re-hired:

    • In what ways have things changed for you and the company so that those reasons that you left are still not reasons why you would leave again? [This is non-negotiable, if the reasons why they left the first time have not been exterminated then this employee will leave you again. Be the first person to offer and help them find a company to work for where that problem doesn’t exist.]
    • In order to build a great company, which is a huge challenge for startups and small companies, what are you going to do help me attract and retain great employees? [A lot of the momentum in your company is built upon hiring great employees, when someone great leaves the can destroy that momentum. They can even recruit other employees away on your team, and being a small company or startup it is devastating to your company. I’ve had this happen and it causes an incredible amount of pain. The flip side is when you hire great employees, it attracts more great employees, and I’m fortunate to be in that cycle right now! A-Players love it when you hire more A-Players. B-Players get scared and turn into C-Players.]
    • You’re back on my team for a month and someone that used to work with you gives you a call and recruits you to come work with them, what are you going to do in that situation? [You already question their loyalty and because a persons network is only so large, they are likely to be recruited by someone from within their network. You’re looking for loyalty and the opportunity for them to recognize that you’re giving them a second chance.]
    • What new skills have you learned in the company you are working for that you didn’t have when working at your company? [If they left your company, hopefully, they have learned something new that they will bring back to your company and improve your business. If not, then they aren’t worth re-hiring.]
    • Their life plans and goals have changed. [Find out how have those life plans changed. You have every right to understand how and why the stage in their life is now going to impact further life decisions such as finding a new job. The reasons why they left in the past, is no longer valid.]

With that I would have to say that if you’re going to take a risk on re-hiring someone that quit, the absolute number one reason to not re-hire them is if the reason why they left has not changed then they will undoubtedly leave you again. Don’t waste your time with that. You’re investing in people that believe in your company, it’s mission, and even when the tough gets going (and I’m 100% sure that it will get tough) that they are not the person that will run out the door. One of my best decisions, which was also a hard decision at the time, was making a decision on going with a new employee who really wanted to work for me rather than re-hiring someone who would have been excellent but probably not in it for the long run. I trusted my gut and now I have someone I can build the company around rather than have questions in the back of my mind.

No take back policy

I’m a person that believes that people need to be shown more grace. With that I think that if they get through those questions then it’s worth the chance that they can become exceptional loyal employees. One of my favorite blog posts that I’ve ever read comes from my advisor Annie Duncan, who wrote this blog post: Maybe the Grass is Greener on the other side. Annie says: “Instead of being jealous or threatened by greener grass, see it as an invitation to water the grass you’re standing on”. What are your thoughts on re-hiring people that have quit? What other questions have you asked to test their loyalty?

Some other good blog posts on this topic:
Never hire job hoppers. Never. They may terrible employees
Why job hoppers make the best employees (I have to say I totally disagree with this blog post)
A Gen-X Managers Advice to Millennials
Confessions of a job hopper
Job Hopping Is the ‘New Normal’ for Millennials: Three Ways to Prevent a Human Resource Nightmare

On LinkedIn there are millions of users but not all profiles are created equally. Many are a direct reflection of their resumes, but at a recent pilot event held in Capitol Hill, LinkedIn instructed the crowd  to think of their profile as a “living, breathing” way to get a new job, customer, or even volunteer opportunity. That can be accomplished by adding rich media, from pictures to videos to links of your work.

To help those in attendance achieve those goals LinkedIn brought together a panel of experts to speak about how LinkedIn has helped them grow their brand. It included: Peter Chee, CEO and chief pot stirrer at thinkspace; Carol Vecchio, founder of Centerpoint Institute for Life and Career Renewal; and Alexis Baird, Product Manager for Profile at LinkedIn. It’s the first time the San Francisco-based company held an event like this one. They chose Seattle because of the large number of startups here and the diversity of the city.

Personality Prevails – “Talk about what you are passionate about.”

LinkedIn panel

“People do business with people, not businesses,” Peter told the crowd. “Find ways to connect on a personal level.”

That wasn’t the only time the eager group of nearly 200 entrepreneurs, small businesses, and students were encouraged to show their personality especially on a professional website. Alexis explained the importance of sharing what you are passionate about. Adding your hobbies could lead to a professional ice breaker.

When talking about how LinkedIn has worked for him, Peter described what he called his “Alex from Target moment” a few months ago. It began with posting a long form blog on his LinkedIn page late one night titled “Questions To Ask Before Quitting Your Job To Work At A Startup.” It was part of an event promotion aimed at helping those wrestling with the same decision. Several hours later the post had 3,000 views and eventually ballooned to more than 92,000 views worldwide, hundreds of comments on LinkedIn, and it helped sell out the event. Peter said the post “created value” for the event, making it a bigger success than he initially anticipated. It’s the perfect example of using personal experience to connect with your audience.

Actionable Tips

So maybe you’re not an established business owner with an expansive network and more like me. I’m in the midst of changing the course of my career and need help with the transition. Peter provided other actionable tips.

For example, after meeting someone at a networking he suggests including “why you enjoyed the conversation” in your LinkedIn message. And don’t procrastinate.

Experts suggest:

1) Tailor your profile around what you want to be doing. It’s not necessary to list every job you’ve held.

2) Avoid job titles and use statements instead.

3) Show examples of your work whenever possible e.g. pictures, links, and presentations

The LinkedIn team also offered profile makeovers. I found this one-on-one time to be invaluable. Crystal Braswell offered me tailored tips that I utilized as soon as I got home. They included changing my profile picture because she said I looked younger in person. (Yikes!) The changes instantly made my page look better. I’ve already received positive feedback which let me know I was on the right track.

Crystal Braswell gets her makep done

Whether or not you think of yourself as being photogenic the experts say don’t ignore your profile picture. The LinkedIn team converted a small area into a professional photo shoot complete with make-up artist. All night this booth had a continuous line. Your profile picture is one of the first things people see and taking the time to ensure it’s representative of who you are is important.

LinkedIn photoshoot

By the end of the event I felt rejuvenated. Receiving usable tips and being in the company of others who are working on improving their digital footprint helped recharge my career batteries. Change isn’t always easy but events like #RockYourProfile showed me that improvement isn’t an insurmountable task.

Here are more Growth hacking with LinkedIn tips from Peter Chee.

andy-presentingBy 1:00 pm on October 23, the day of his Seattle Startup Week presentation, Andy Liu, local dream investor and CEO of BuddyTV, had already been in contact with four prospective customers. According to Andy, his number one job is to sell.

“You know what? As CEO, sales is actually my number one job. Sales to customers, sales to employees, sales to investors…Sales to everybody else that may eventually come into contact with the company…I need to constantly be doing that.”

Getting in front of the customer is one of the best ways to learn about a business.

Andy also explained that businesses are built on rhythms. Therefore, it’s crucial that a company reevaluate the rhythms that are in place to be more effective on a day-to-day basis. To do this, Andy has implemented a number of rhythm-boosting practices. For example, every Monday morning he sends out an email to the entire team with BuddyTV’s latest happenings, team recognition, and any other relevant information for the upcoming week. Another tool he uses is a refined system of key performance indicators.

“It’s not 30 numbers that you need to track, it’s one or two.”

Andy wrapped up by highlighting the importance of celebrating.

“Even in the darkest days, there’s always something to celebrate…There’s always some reason to ring the bell.”

Andy follows his own advice quite literally. In BuddyTV’s office, one of the developers has a cash register linked up his computer speakers. Each time a sale comes in, the cash register dings.

What does your startup do to celebrate?

You can hear more about Andy’s rythmatic practices here:

Check out Andy’s SlideShare deck from his Seattle Startup Week presentation:

Or see the entirety of Andy’s talk here:

Check out our recaps of our other Startup Week events:

Kicking off with Aviel Ginzburg of Simply Measured
Matt Heinz explains why you have to fail in order to succeed
Russell Benaroya talks night runs and how to ease the loneliness of entrepreneurship

audience

andy-peter-russell

russell-presentingLast week, thinkspace and Seattle Startup Week, with help from Russell Benaroya (co-founder and CEO of EveryMove) and Andy Liu (angel investor and CEO of BuddyTV), took over the incredible space that Graham & Dunn occupies on the Seattle downtown waterfront. For twenty three minutes, we had the opportunity to bounce around inside Russell’s mind.

Russell opened his presentation with a wonderfully vivid and intensely personal description of the 75 mile journey that he took on the Pacific Crest Trail, from Steven’s Pass to Snoqualmie Pass, called Section J. According to the Washington Trails Association, Section J “is not for the beginning backpacker. There is considerable elevation gain and loss—about 16,000 feet! Some places are impassable until well into August when the snow melts out.”

Russell did it in 24 hours. Yes, 75 miles of rough terrain in just 24 hours. Bearing in mind that this was a Herculean task, it was not surprising, then, when Russell said:

“We ran through the night, entirely self supported, and when I finished that run, I was…Broken.”

This story of course came full circle when Russell explained how this run, this fantastic personal accomplishment, translated into so many areas of his life, specifically entrepreneurship:

“This is the road of entrepreneurship, right? This very lonely road, in many ways, where we are.. Where it’s broken on so many levels, and it’s so painful, and it’s so emotional, but at the same time, we’re so alive, right? We’re stretching ourselves to do more than we thought possible and it’s emotional. And this rollercoaster of emotion is something that we can’t do alone.”

There’s a reason why shared offices and coworking spaces and organizations like the Entrepreneurs’ Organization exist—and not just exist, but thrive. Sure, you can start a business out of your basement, or your spare bedroom, or Starbucks. But the benefit of surrounding yourself with a support system, with like-minded people? Invaluable. Entrepreneurship may be a lonely road, but that doesn’t mean we actually have to walk it alone.

Like Russell said, “We’re all in this together.”

For those who were unable to attend the event, watch the full video here:

Check out our recaps of our other Startup Week events:

Kicking off with Aviel Ginzburg of Simply Measured
Matt Heinz explains why you have to fail in order to succeed
Angel investor Andy Liu illustrates the importance of building rhythms

 

jamie

types-of-seattle-startup-founders

audience

janas-point-of-view

matt-and-audienceThe dust surrounding Seattle Startup Week is settling, but on Wednesday morning, in the midst of the hustle and bustle, we hosted a Startup Week event in our Redmond location. Matt Heinz, president of Heinz Marketing, joined us for breakfast and told us how we could scale our sales and marketing without breaking the bank. One of the ways to do this is to assess what you’re doing on a regular basis. Regular as in weekly, or—better yet—daily. Another way is to fire a lot of bullets. As Matt said, “You will not get it right right away.” Because what works for one company may not work for you.

Matt explained:

“Even if you do the math of what you need to achieve, even if you define your customer in a really crisp way, you will still fail a lot. If you’re doing it right. The path to innovation and success is paved with failure.”

Matt described the following scenario: A company thinks they have a great idea and they just go for it, guns blazing. But what if it doesn’t work? Or what if parts of it don’t work? You have an entire program or organization built around something that’s broken. They just built a cannon that doesn’t fire. They just wasted a lot of resources.

“What if you fired a couple of bullets instead? That’s faster, easier, cheaper. Some of those bullets will hit the mark, some of them won’t. But if it hits the mark, and you validate it a couple more times? Put down the gun and pick up a cannon.”

“We all need cannons in our business,” Matt explains, “But we can’t figure out which cannon to build until you do some testing and actually validate that.”

Check out Matt’s SlideShare deck from Wednesday’s presentation:

And for those who were unable to attend the event, you can see the full video here:

Check out our recaps of our other Startup Week events:

Kicking off with Aviel Ginzburg of Simply Measured
Russell Benaroya talks night runs and how to ease the loneliness of entrepreneurship
Angel investor Andy Liu illustrates the importance of building rhythms

matt-and-peter
matt-heinz-presenting

aviel-ginzburg-what-is-a-high-growth-startupYesterday, we spent the afternoon kicking off Seattle Startup Week with Aviel Ginzburg of Simply Measured, which recently raised $20M in venture capital funding. Aviel joined us in our Fremont location to talk about what a high growth startup really means. During his presentation, he mentioned Simply Measured’s first incarnation, Untitled Startup, Inc., which, as Aviel described it, was pretty much two guys with $150K in funding from Founders’ Co-Op “throwing ideas at the wall.”

Which begged the question:

“Why would they put money into you when you didn’t even have an idea or specific plan?”

Aviel smiled and quickly responded, “That is a phenomenal question. You should ask Andy Sack that question.”

But then he explained what investors are really investing in: people. Aviel had a proven track record as a software engineer at Appature, and, during a Startup Weekend, he and Simply Measured co-founder Damon Cortesi built an application called TweetSum. This app utilized something called the DBI, which, no joke, stood for Douche Bag Index. (Now, keep in mind that this was before social media analytics like Klout existed.) The DBI would score your followers from 1-100, letting you know how big of a douchebag they were. The catch?  The only way to see your own score was to tweet it. TweetSum ended up trending on Twitter for four straight days, and Aviel and Damon ended up being approached by Madrona Venture Group.

So why did a company without an idea or a specific plan get funded? According to Aviel:

“We had this track record of being people who could execute and who had interesting ideas…For an investor, it’s like, these guys are going to do something. I want a piece of this.”

For those who were unable to attend the event, watch the full video here:

Seattle Startup Week is in full swing! Join us for one of our upcoming events. Each will focus on scaling up and will feature a speaker sponsored by the Entrepreneurs’ Organization:

Wednesday, October 22 @ 8am | Scaling Sales & Marketing on a Shoestring Budget with Matt Heinz
Thursday, October 23 @ 1pm | Everything I Screwed Up While Scaling up with Andy Liu + Russell Benaroya
Friday, October 24 @ 1pm | Random Acts of Cupcakes with Jody Hall

Seattle Startup Week may be over, but we’re still basking in the event afterglow. Check out these recaps of our other events:

Matt Heinz explains why you have to fail in order to succeed
Russell Benaroya talks night runs and how to ease the loneliness of entrepreneurship
Angel investor Andy Liu illustrates the importance of building rhythms

aviel-at-thinkspace-seattle

what-is-a-high-growth-startup-audience

 

startup-week-seattle-header-wide We are excited to be sponsors for Seattle Startup Week!  With over 40 events hosted over five days, this is a celebration of entrepreneurship in Seattle.  thinkspace is hosting the “Scale Up” track, which will feature four events with EO-sponsored speakers, each with a focus on scaling up.  Check out our events below, and see the full line up of Seattle Startup Week events here.

eo-seattle-logo

Entrepreneurs’ Organization (EO) is the only global network exclusively for entrepreneurs.  EO helps leading entrepreneurs learn and grow through peer-to-peer learning, once-in-a-lifetime experiences and connections to experts.  EO also has an Accelerator program.  The EO Accelerator program is the catalyst that enables first-stage entrepreneurs to catapult your business to the next level.  Our mission is to empower you with the tools you need to grow your business to more than US$1 million in sales and provide you with the skills to make yourself a better entrepreneur and leader.

 

what-is-a-high-growth-startup

scaling-sales-and-marketing-on-a-shoestring-budget

everything-i-screwed-up-while-scaling-up

random-acts-of-cupcakes

What is a High Growth Startup?

Monday, October 20th 1:00 pm – 2:30 pm // thinkspace Seattle

[Who] Aviel Ginzburg, co-founder of Simply Measured

[What] What a high growth startup really means.  The mentality, the expectations, the challenges and the fundraising.

[Why you should go] When it comes to raising venture funding, Aviel is a pro.  His company recently raised $20M in VC funding.

Refreshments provided.

Register for “What is a High Growth Startup?” here:

Scaling Sales & Marketing on a Shoestring Budget

Wednesday, October 22nd 8:00 am – 9:30 am // thinkspace Redmond

[Who] Matt Heinz, President of Heinz Marketing

[What] A fast-paced, action-oriented framework for building, managing and executing a scalable, predictable sales and marketing engine without breaking the bank.

[Why you should go] Matt brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes.

Refreshments provided.

Register for “Scaling Sales & Marketing on a Shoestring Budget” here:

Everything I Screwed Up While Scaling Up

Thursday, October 23rd 1:00 pm – 2:30 pm // Graham & Dunn

[Who] Andy Liu, angel investor, CEO of BuddyTV + Russell Benaroya, co-founder & CEO of EveryMove

[What] Both Andy and Russell have built and sold companies.  They will share how they screwed up along the way but still managed to succeed.

[Why you should go] Andy is an entrepreneur and angel investor who has invested in over 40 startups.  A former private equity investor and investment banker, Russell also appeared on Puget Sound Business Journal’s 40 Under 40 list and is on a mission to improve the health of 10 million people in 10 years.

Refreshments provided.

Register for “Everything I Screwed Up While Scaling Up” here:

Random Acts of Cupcakes

Friday, October 24th 1:00 pm – 2:30 pm // thinkspace Redmond

[Who] Jody Hall, founder of Cupcake Royale

[What] It’s not about the cupcakes. How to build a foundational culture of trust, collaboration and fun for a sustainable business.

[Why you should go] Not only is Seattle’s first cupcake bakery and café celebrating 11 years in business and soon-to-be seven locations, Jody was also former marketing lead for Starbucks, helping scale the company’s growth in early years.  (If that doesn’t convince you, come for the cupcakes.)

Cupcakes provided.

Register for “Random Acts of Cupcakes” here: