A guest-post from Anne Samoilov
Today’s post comes to Thinkspace courtesy of Anne Samoilov and is republished by permission. Anne has been helping solopreneurs become more productive, create and launch their life’s work. She teaches about topics including online launching, product launch, small business growth, productivity, self-management, motivation, business planning + goal setting. Anne’s background also includes 10 years experience as producer for animation, visual effects, and game development. We’re excited to have Anne here on the Thinkspace blog – as well as a featured speaker in a series of brown bag workshops.
Is it possible something you said 4, 5, or 6 months ago affected your recent launch sales?
Does it really matter what you say to people about your launch? Will it make the difference between sales and dead air?
Is there a known, working method of reaching out, touching, connecting, getting to know your customers before you open the doors, starting conversations that actually lead to sales?
And don’t you want the RIGHT people to take your offer?
There’s nothing worse than making an offer and getting the wrong audience on board… though it does tell you something about what you’re offering… but I digress.
Talking about your upcoming launch, sharing the behind the scenes, taking people along for the ride – it’s crucial to your launch bottom line – but the process is riddled with mistakes people make when they’re first starting.
It’s not as simple as posting 5 times a day on social media (and hoping for the best). If you track your tweets – you know most people don’t click on those posts.
You can’t just run an ad on Facebook – and again, think that everyone will be magically drawn to it.
And – you can’t hope those guest posts – ok that ONE guest post you did – a year ago, will help you grow your audience.
Unless, you understand what it takes to get the right people’s attention NOW.
I learned that to get the conversation started meant focusing on (BRACE YOURSELF THIS MIGHT SOUND SELFISH) the what I wanted back.
Yes – the exchange of ideas – opinions – feelings – experiences… that’s what I wanted.
Once I determined what I wanted back – I changed my approach to communicating forever.
And I’m going to share the secret with you in a very special, in-person workshop on March 20th here at thinkspace.
Conversations That Sell: How to tell the world about your launch + reach more of the right people.
- The easy launch conversation starter that equaled sales within 24 hours – most people don’t realize that this simple strategy is so powerful – and it even surprised me.
- My top 3 “no brainer” methods to prepare your audience for a launch.
- The one no cost “everyday” business tool that saved me hours in time and money.
- How my “Launch Leak Strategy” allows you to “tease” your launch and create excitement before you even launch!
And then – I’m going to share my proven “before, during and after” launch communication plan that will take all the guess work out for you!