A few months ago, I attended a simulcast of The Justice Conference in Bellevue. One of the speakers at the conference was Claire Diaz-Ortiz. Claire (@claire) has worked at Twitter since 2009 and manages Twitter’s social good initiatives, including the Twitter for Nonprofits and Twitter Ads for Good programs. She is also known as “The Woman Who Got the Pope on Twitter” (Wired). Her book, Twitter for Good, references the T.W.E.E.T. model that Claire uses all around the world to teach organizations how to excel and be effective on Twitter.
T (Target): Why Tweet?
W (Write): Why You Should Tweet Like Kanye
E (Engage): Tools to Win
E (Explore): Finding Everybody, and Bringing Everybody to You
T (Track): Making Sure You’ve Hit You’re Mark
Claire believes that “it is not the obligation of an organization to engage in social change, but rather the opportunity an organization has to innovate in extraordinary ways, with this unique real-time information network.” I love Claire’s perspective that social media can not only be a tool for non-profit organizations and “change the world” causes, but that it provides an opportunity for more to engage and respond. This book is an advocate for strategic tweets. Especially the ones that matter.